A day in the life of the modern smartphone user. Mobile Usage Trends. Peak times for content on mobile

Hoy traemos a este espacio la siguiente infografía, creada por Citrix

 Cuales son las actividades preferidas por los usuarios según la hora del día.
El 50% de los datos de redes móviles es utilizado por los reproductores de medios como YouTube.
El 50% de los sitios móviles cargan en 5 segundos o menos, 3 segundos más rápido que en 20134 de cada 10 usuarios lo usan para hacer networking a través de las redes sociales.
1 de cada 10 usuarios utiliza juegos que se conectan a la red.
El 35% de las personas duerme con su dispositivo móvil.
Fuente: [citrix ]

How much does Mobile eLearning cost?

mlearningYou’ve heard all the hype. Mobile learning is the next big thing in the LMS/eLearning space.

But you’re skeptical.  You’re the kind of hard-headed “show-me-the-numbers” type that won’t just rush headlong into the newest online training trend.

You want to be prepared first.  You want to know, “what’s it gonna cost me?”

Well, I’ve spent a lot of time in the learning management system space, and I’ll tell you.

The true cost of mLearning

Obviously, costs will differ depending on your organization and needs, but you can still get a good rough estimate by following some key, basic rules.

Because mobile learning is, essentially, publishing your eLearning courses as a mobile app (either web-based or native) costs for mobile learning will largely mirror costs for developing a general mobile app.  That said, here’s the information you should use to estimate them:

  • Research suggests that to develop just one screen of a mobile application takes about one week with a full time employee (FTE).  This includes planning, development, and then testing and final approval.  Thus, for example, an eight page enterprise mobile app would take eight weeks. Multiply this by the hourly salary of your FTE to come up with a basic estimate of costs.  Note that this will not include any one-off costs like developer licenses for app creation tools.
  • Developer licenses will cost you typically around $100 a year, but if you’re using a course authoring tool to develop the content and publish it to mobile this could be closer to $1,000.
  • A study from Deloitte claims that developing for multiple mobile platforms will increase costs as well. For each additional platform/OS (like Blackberry and Android) you develop a mobile app for, costs go up by 60%.
  • If you decide to go with an external app developer, expect to pay anywhere from $8,000 to $50,000 for a native, database app.  This also means you’ll still be responsible for providing all the course content yourself, so be sure to factor that into the costs as well.
  • Try to account for miscellaneous costs.  If you’re converting existing content to a mobile format, that will add to the cost (even just re-doing graphics like banners to fit better on a mobile screen will have a cost).

So, now you know the potential costs of adding some mobile learning courses to your training content.  But don’t let this discourage you.  Despite the numbers, the potential benefit of mobile learning actually is a big one, especially if you’re the kind of organization that has workers or employees out in the field, as it allows “point of need” training resources and allows employees to learn even when they’re stuck at the airport.

Even if your workforce isn’t remote or always away, mobile learning has been shown to increase retention of training material and it combats that dastardly Forgetting Curve because it can be done anytime, anywhere, and often.

What else?

Did I forget any considerations for mobile learning costs?  Other hidden expenses I didn’t mention?


jp-bio picJ.P. currently works as a Content Editor at Capterra, a privately held technology and online media company focused on bringing together buyers and sellers of business software. He is a graduate of Georgetown University where he founded The Georgetown Federalist. Follow him on Twitter at @rizzleJPizzle.

Applications of online training: product training

When a company has a new product, despite it being an exciting time, there is the issue of training employees on its features which may be problematic due to the time and cost involved, especially in face-to-face training. Employee productivity drops when employees are spending many hours sitting in training rooms during work hours – and when the benefits of that training are not trackable it hardly seems worth the effort. Online training solves all of these problems by being available to the employee in his/ her own free time, and saving the company the costs of bringing in a trainer, renting spaces for training, travel expenses involved and lost productivity.

What’s more, in the case of multinationals, when staff are trained across borders, training programs need to be adapted to different markets since a “one size fits all” approach will not work. With elearning, product training courses can be adapted with a minimum of fuss so that cultural learning differences can be accounted for and content can be delivered consistently across borders.

There is also a very real impact in terms of ROI. Businessspectator.com cites the following example: “In July 2013, CommVault looked to demonstrate the value of training by conducting a test with a customer that had consistently reported high numbers of monthly training-related incidents.” CommVault had the customer do a specific course for one of its products. After completing the training the pre-training incident log of 17.5 calls per month moved to 6.5 calls per month – a decrease of more than 62%. “This delivered a saving of $5,000. Before taking the course, the operating cost for this particular customer was $8,000+ per month, not including the cost impact of customer productivity losses and downtime.”

Benefits of online product training:

  • Training becomes flexible, easy and quick. Staff can complete training in their own time, on their own devices, and on the go.
  • Employees can be trained up on a new product or service in multiple locations, multiple languages, all at once or at different times, and from day one of release!
  • Training can be adapted cross-culturally and to different markets, quickly and easily.
  • Companies will have more efficient and trained staff with up-to-date and applicable knowledge.
  • Greater efficiency and productivity means increased profits.

FREE eBook: eLearning 101 – concepts, trends, applications

ebook-banner-4The team at eFront and TalentLMS have got together to create a FREE elearning eBook to download on everything anyone needed to know about elearning! This eLearning 101’ book covers all important and relevant concepts, trends and applications of elearning.

People new to elearning will appreciate the first chapters which define elearning, describe best practices, goes over the basics on learning platforms, and online courses – how to make elearning effective and the tools that help you to do so.

Those more familiar with the basic concepts will find a wealth of information on current elearning trends which shape and define eLearning now, and in the near and distant future. Topics covered include: social and collaborative learning, blended learning, gamification, micro-learning, video learning, rapid elearning, personalization and elearning, and continuous learning.

Final chapters explore applications of elearning in customer service, sales training, safety training, customer training, IT training, healthcare training and product training.

This eBook will be updated from time to time so if you have any suggestions for chapters you’d like to see please do let us know! And happy reading! :)


Synchronous vs asynchronous elearning

DeliveryFormats_1In today’s elearning environment the type of learning that takes place is generally divided into one of two categories: synchronous and asynchronous. Both strategies have their own pros and cons, and the technique that is right for a student greatly depends upon their method of absorbing the information that is being provided.

What is synchronous learning?

Examples of synchronous elearning are online chat and videoconferencing. Any learning tool that is in real-time, such as instant messaging that allows students and teachers to ask and answer questions immediately, is synchronous. Rather than learning on their own students who participate in synchronous learning courses are able to interact with other students and their teachers during the lesson.

The main benefit of synchronous learning is that it enables students to avoid feelings of isolation since they are in communication with others throughout the learning process. However synchronous learning is not as flexible in terms of time allotment, as students would have to set aside a specific time in order to attend a live teaching session or online course in real-time. So it may not be ideal for those who already have busy schedules.

What is asynchronous learning?

Asynchronous learning on the other hand can be carried out even when the student or teacher is offline. Coursework and communications delivered via email and messages posted on community forums are perfect examples of asynchronous elearning. In these instances, students will typically complete the lessons on their own and merely use the internet as a support tool rather than venturing online solely for interactive classes.

A student is able to follow the curriculum at their own pace, without having to worry about scheduling conflicts. This may be a perfect option for users who enjoy taking their time with each lesson plan in the curriculum and would prefer to research topics on their own. However, those who may lack the motivation to do the coursework on their own may find that they do not receive significant benefit from asynchronous learning tools. Asynchronous learning can also lead to feelings of isolation, as there is no real interactive educational environment.

Ideally, effective elearning courses should include both asynchronous and synchronous learning activities. This allows students and teachers to benefit from the different delivery formats regardless of their schedules or preferred learning methods. This approach provides students with access to immediate help if needed, while still giving them the ability to learn at their own pace.